FTX exchange announced as naming rights sponsor of Australian Blockchain Week

‘The mainstream moment has now arrived’

He added that the upcoming five-day event would be a ‘watershed moment’ for the local blockchain industry.

“Blockchain Week will be a watershed moment for the Australian blockchain ecosystem. The mainstream moment has now arrived. The […] event will be the largest event of its kind to ever be held in Australia,” Vallas wrote.

The arrangement comes when the local blockchain sector is still evolving and aiming at mainstream reach. In a statement included in Blockchain Australia’s announcement post, Vallas hailed the festival’s timing.

“Growing interest in blockchain technology from major financial institutions together with signs of increasing regulation for the industry mean this year’s event is being held at a critical time for all players in this market,” Vallas said in the shared post.

FTX chief gushed over the Australian crypto ecosystem, labelling it as ‘vibrant and innovative.’ The exchange plans to promote and advance the growth of this blockchain space, as per Bankman-Fried, who additionally noted the partnership was the first effort in line with this goal.

“We look forward to contributing to discussions to advance the local industry, better safeguard and protect consumers, and enabling financial institutions to evolve and thrive in the crypto industry,” the FTX chief remarked.

The Australian blockchain industry is attracting big names

The free, open and inclusive event will take place across six Australian cities: – Adelaide, Brisbane, Launceston, Melbourne, Perth and Sydney. It will also be shared with a wider global audience via broadcast.

This latest deal the global crypto exchange has sealed is an attempt to reach out to Aussie residents. The development follows hot on the heels of an announcement from Crypto.com also targeting the Australian market.