My name is Isabella Rossi, and I cover markets, adoption, and Web3 culture for cryptoinfomation.com. I was born in Milan, Italy, and later studied International Business and Digital Marketing at Bocconi University, where I became fascinated by how technology reshapes consumer behavior and brands.
I started out in digital marketing for tech startups and later worked with fintech and gaming companies on growth and community strategies. In 2019 I took on a role with a blockchain gaming project, which immersed me in NFTs, digital ownership, and online communities built around tokens. Since then, I’ve worked with Web3 teams on content, community, and go-to-market strategies, helping to bridge the gap between technical products and everyday users.
My strengths are narrative, user behavior, and real-world adoption. I focus on how people actually interact with crypto: which products they use, how brands experiment with NFTs and loyalty, what drives market sentiment, and how culture and memes move capital. I pay close attention to gaming, creator economies, digital art, and how crypto impacts emerging markets and underbanked communities.
At cryptoinfomation.com, my goal is to show the human side of the industry: not just charts and prices, but the stories, communities, and products behind them. When I’m offline, you’ll usually find me at an art exhibition, in a café working from my laptop, or traveling between Milan, Lisbon, and Barcelona for conferences and meetups.